It’s the “Pillows So Fresh!” Pillow Building Event. Is your current pillow old and in need of replacement? Does the thought of shopping for a new pillow frustrate you and make you procrastinate? Don’t do it! Stop by our Fill Station Pillow Kiosk and created the pillow of your choice; Choose your case, fill type and cover! You’ll get a fresh new pillow customized to your sleep needs and a 5-year “Re-Fresh” guarantee. We’ll re-fluff any Fill Station Pillow purchased with the easy 1-2-3 system for up to 5 years! It’s like getting a new pillow, every time!
Stop by Gardner’s on Plaza Boulevard and visit the Fill Station Pillow Kiosk today and Freshen Up Your Sleep Routine with a new, customized pillow from the Fill Station Pillow Kiosk!
Have you ever driven by a mattress store and noticed a sign for a “One Day Only Mattress Sale”? Was the same exact sign up a few days later on a separate trip? Did you ever stop to consider that perhaps, the One Day Only sale is nothing more than a retail trick?
One of the things that separates Gardners from it’s competitors is this unscrupulous practice: They do it, we don’t.
Let’s take a look at the 5 most common “sales slogans” that you’ll see in Mattress Store adverts:
1. One Day Only Sale
2. Almost all mattresses ___% off
3. 50% off
4. The $79 mattress
5. Free Pillow with Purchase
Now let’s take the same Sales Slogans and translate them into what the mattress store is really saying:
1. One Day Only Sale, until tomorrow, and there’s not really a sale, we just need get you inside.
2. The phrase “Almost all mattresses” is like a child taking the first, small scoop of peas from his dinner plate, eating them and exclaiming “I ate ALMOST ALL of my peas!” Any discount on “Almost all mattresses” really means “We have a few mattress in the back that are really cheap but most of the prices are set by the manufacturer”.
3. 50% off = We doubled the price and offer 50% off the doubled price (which is always, in turn, the everyday price).
4. The $79 mattress is a mattress that a scoundrel wouldn’t give to their worst enemy. It’s the mattress that requires an “air quotes” before saying it. The $79 “Mattress”. It’s a 5-inch thick motley crew of springs, cotton balls and stitching (if you’re lucky) and it only serves as a placeholder; A few months down the road, when you’re in another mattress store explaining “I bought a mattress a few months ago and it really didn’t hold up.” It isn’t meant to be bought, it’s meant to UPSELL.
5. The Free Pillow with Purchase is a way to make someone come away from the situation thinking they got something when they really didn’t. Sure, it’s a pillow and you can use it. It’s usually the cheapest of pillows, even the pillows with the brand names on them, and there is a small chance that you will actually be comfortable using it.
Now, what do we do about this?
Gardner’s has sales and pricing specials that work in concert with what our vendors provide. We work on the honor system of pricing. 90% of our showroom floor is set by the manufacturer and is at the lowest possible price. We do not offer “50% off mattress sales” because it is a straight up untruth and we respect our customer’s intelligence. We do offer lower cost mattresses, however, unlike most mattress retailers, we are upfront with you: Two adults will be comfortable on a $200 mattress for a few months to a few years and should be considered only a temporary sleep solution.
Instead of dumping a free pillow on you as a gift, we offer something called “Bonus Cash”. Bonus Cash is an accessory credit, good for any accessory in the store. Pillows, sheets, mattress protectors, or even frames. It is a way to say “Thank You” to our customers and is designed to enhance your new and exciting mattress purchase.
The next time you are perusing the newspaper for mattress sales and come across one of these dastardly catch phrases, realize that some things, especially in the retail world, are to good to be true. Buying a mattress takes time and patience and we provide skilled and honest consultation. We don’t want to take as much of your money as possible, we want you to get a better night’s sleep.
If you find a better deal than what we can provide, get a written quote and we’ll gladly match it. Supporting small businesses supports the local economy. Buying local has other benefits too, including great customer service before and after your purchase. We have many, many satisfied customers that gladly back us up. Can our competitors say the same thing?
Stop by one of our stores (located at 830 Plaza Blvd, Lancaster PA 17601 or 2481 Lincoln Hwy East, Lancaster PA 17602), give us a call at 717.299.6228 or visit us online.
We’re always looking for unique ways to get a good night’s sleep and our newest brand, ReviveSleep, is a great option to consider.
When you first see the ReviveSleep beds on our showroom floor, the enticing, cool blue color simply looks comforting. As you learn more about them, you realize that there’s something for everyone. Based on a philosophy that a slightly cooler sleep will allow a more restorative slumber, the three beds we offer are unique and ranging in firmness… from medium firm to soft. They also range in cooling ability. For some folks, temperature -specifically, heat- is not really an issue. For others, getting a full night’s sleep can be interrupted by kicking the sheets off, tossing and turning due to heat and sweat.
The major features that the ReviveSleep beds have to offer are ReviveGel, ReviveGel Fusion, ReviveGel Visco and ReviveGel 3D. To summarize:
ReviveGel is a unique material to the ReviveSleep company. It is the material that draws heat from an individual and provides a comfortable, cooler night sleep.
ReviveGel Fusion uses a patent pending airflow system that affords a fresh, cool sleeping surface. A blend of gel cohered with polyurethane foam is the formula for a supportive mattress layer.
ReviveGel Visco is a blend of gel and memory foam that utilizes a higher density foam to provide years of cooling comfort
ReviveGel 3D is a super tensile strength gel that works by independently adjusting to your body’s weight and pressure, in turn providing support where you need it.
Our collection at Gardner’s currently consists of three models: the L2, the R1 and the R3. Each offers a specific feel and a unique sleep experience.
The L2 features the ReviveGel Fusion material combined with Natural Latex and the ReviveGel Visco material which offers a plush but supportive sleep. Great for side sleepers and back/stomach sleepers, the latex foam provides a durable and pressure relieving feel while the ReviveGel material cools the body and provides an extra level of comfort.
The R1 makes use of the ReviveGel 3D material as well as a top layer of ReviveGel Visco to provide a conforming feel. The combination of other foams and gels in this mattress create a uniquely light and supportive mattress.
The R3 improves upon the R1 by adding airflow and multiple layers of Visco foam and 3D material. Cool to the touch, it is one of the most unique beds on our showroom. Great for folks who sleep hot or desire a cooler sleep surface– this bed deserves at least a minute of your time, even if just to experience the dramatic cooling effect.
Lastly, ReviveSleep’s selection of pillows utilizes the same cooling technology found in it’s beds. If you are one to search for the “cool side” of the pillow, your search is over. These pillows offer support, comfort and a consistent cooling feature that is a unique, one-of-a-kind product.
Overall, we’re excited to have the ReviveSleep collection on our floor. It is indicative of how far the mattress industry has come in just a few decades. At one point our only options were soft or firm innerspring. Now, through this collection, we can see technology develop before our eyes and we’re proud to offer a product that is both unique and the answer to many of our sleep related issues.
As always, stop on by or contact us with any questions or concerns!