Gold Bond Two Sided Mattresses
A Family Mission to Build the Most Comfortable Mattresses
Bob Naboicheck, President of Gold Bond, tells customers and employees alike that they are all part of a special family tradition. “Quality and superior service,” he says. “It has been and will be our tradition.” It is a practice that started in 1899 when Gold Bond founder Isadore Naboicheck began blending his own cotton and making mattresses in a four-story brick building near the Connecticut River in Hartford, Connecticut. Isadore set out to build the region’s most comfortable mattresses–a novel idea in times when mattresses were mostly regarded as “lumpy”.
There were no national mattress brands back then. But Hartford was the richest city in the nation, peopled by the likes of Mark Twain and gun maker Samuel Colt, and host to insurance companies like Aetna and The Travelers. Opportunities abounded, and Isadore capitalized on them. By the end of World War II, Gold Bond was delivering mattresses throughout the eastern United States to private homes, leading universities and posh hotels.
In time, with Gold Bond firmly established as the country’s largest independent mattress maker, son Aaron “Butch” Naboicheck succeeded his father Isadore. Steel innersprings were gaining prominence and national television advertising promoted “brand name” mattresses. But Gold Bond’s commitment to pure cotton and hand-made features never wavered. “It would be easy to take some of the quality out of our mattresses,” Butch said in the mid 1950’s, “but why remove what makes our mattresses great? We’re sticking to what my father started. Our customers expect it.”
The company continued its growth, and that’s when Butch’s son Bob became the third generation of Naboichecks to step onto the factory floor. Together, father and son brought Gold Bond quality to something brand new–the modern futon.
Originally a thin Japanese mat, Butch and Bob saw that futons in the bedroom, den, office, living room or guest room could be more comfortable and less expensive than rollouts or sofa sleepers. So they made that thin Japanese mat more plush and comfortable. Beginning in the 1980s, futon sofa sleepers took hold, and today they show no signs of slowing down.
The Family Tradition Continues
Today, Bob–along with his son Skip–has ensured that quality and superior service will be as integral a part of Gold Bond’s future as it was part of the company’s past. “As other companies cut corners, we will continue to do what we have always done best,” he says. “It’s what sets Gold Bond apart in the marketplace. Whether it’s building mattresses or futons, or simply answering the phone and taking care of our customers, Gold Bond is all about exceeding our customer’s expectations.”
We’ve expanded our selection of Gold Bond mattresses to provide an affordable, natural sleep solution. Suitable for children, guest rooms, and even as your primary everyday mattress. New mattresses include traditional innerspring, pocketed innerspring for less motion transfer, organic cotton innerspring and organic latex-hybrid beds for comfortable pressure relief. Check out the spec cards to learn more about the Gold Bond selection, only at Gardner’s!
Generations Plush and Ultra Firm
Generations Plush Pocket Coil
The Generations line of mattresses features a deep quilted top panel with polyester fiber, cotton fiber and a super soft foam. Heavy duty, encased coils with steel edge supports to reduce motion transfer, along with a comfortable stretch knit fabric provides years of comfortable and reliable sleep for adult sleepers.
Generations Firm Pocket Coil
The Generations line of mattresses features a deep quilted top panel with polyester fiber, cotton fiber and a super soft foam. Heavy duty, encased coils with steel edge supports to reduce motion transfer, along with a comfortable, tightly stitched, stretch knit fabric provides years of comfortable and reliable sleep for adult sleepers.
Nostalgia Plush and Firm
An extra thick, deep-quilted top panel with polyester and cotton fiber, as well as a super-soft foam on top of an extra layer of super-soft foam and heavy duty steel innerspring.
Eternity Plush and Firm
A deep quilted top panel with cotton fiber and super-soft foam allows for comfort and breathability. A polyester insulator pad and heavy duty steel innerspring enhances the life of the mattress.
The Legacy Collection
Quilted with polyester fiber, cotton fiber and firm support foam, this mattress is sure to provide the proper support, night in and night out. An extra-firm fiber board is layered on top of the heavy duty innerspring system to accentuate a firm, yet yielding night’s sleep.