The Internet’s favorite mattresses have come to Gardner’s Mattress & More, and I can’t even sell you one!
That’s right. The Internet’s favorite mattresses arrived at our store. Sadly, I can’t show them to you as every company has the legal right to dictate how their products are showcased and where they are displayed.
But you can check out our video review of the Casper mattress. So far they are the only ones who don’t seem to mind their product being reviewed by someone with no skin in the game. Did you know that most of the online bloggers and vloggers are compensated in some fashion by the mattress company they are reviewing? (Typically with free product and/or partner and referral codes)
So what gives?
Well, truth be told we wanted to see what all the hubbub was about. So, just like you can we bought a twin size mattress to check out.
See, these companies have taken some serious shots at traditional mattress retailers and while we certainly can agree with some of the statements that have been made – the mattress industry is full of deception and made up marketing words, what we can’t agree with are two main points they also attempt to make.
Point #1 – Mattress stores are evil profiteers swimming in money with a 7-8x mark up. Both Ben & Jeff (co-owners) of Gardner’s Mattress & More have a combined 30 years experience in the industry. Ben in retail, and Jeff in the manufacturing and wholesale side too, Jeff’s retail experience dates back to his partnership with Ben in Gardner’s Mattress & More.
Understand first that none of these online companies, are 501c3 non profits. Second, Casper specifically, has taken on over $55 million of big money from Wall Street since inception. Now I’ve never made money on Wall Street but we all know that Wall Street is not a very forgiving place when it comes to lackluster profits.
Further, from my experience (Jeff) I’ve found that the materials cost of most of these online mattresses range from $200 – $300 meaning that most all online companies enjoy a very healthy mark up too! Convenient how they are more than willing to assume what my store’s markup is, yet not walk you through that example isn’t it?!
Let me ask this, do you care about any of this? Likely Not.
(But hey, I (Jeff) am not one to just sit back when outright misrepresentations are said about how I choose to put food on my family’s table along with the 6 other families that look to Gardner’s for a steady paycheck.)
Which brings me to my next point and likely more valid point for you.
Point #2 – Do you really feel there is a one size fits all mattress for everyone? If so, show me your cookie cutter house, your same color, speed, and features car, your khaki pants and polo wardrobe and your same as everyone else hair style.
Not the same thing you say? I agree 100%! Here’s why.
We are all unique, we all have different shapes, different body sizes and most importantly different internal and external body structure and demands. Oh, and unique aches and pains too.
Show me a one size fits all mattress that 100 people love and I’ll show you 100 people who A) have been sleeping on the floor B) who have never had a quality mattress C) have such a poor quality mattress they can’t tell the difference D) all of the above.
Which brings me to my final point. Almost none of the reviews you read about on any of these online mattresses state the context and circumstance in which they were purchased.
No one states “I love my new mattress I can’t believe I was too cheap not to invest in a new one for 20 Years!” Just like no one says, “You know what, prior to sleeping on a futon I had leftover from college I thought sleep was just a formality, now it’s great!”
Truthfully anything that is new will feel great. And you know what maybe for some, not all, these online internet mattresses do feel great and for that we are grateful.
But you know what? If you really wanted, if we here at Gardner’s, felt that selling you a 10” piece of polyurethane foam much like the stuff found in your couch cushions and the seat of your car was the solution to sustained happy and pain free wake ups, we would sell it. It’s not. And for the record if we did, it would be about $499– Imagine that!
Want to know something else? We have a very nice selection of queen mattresses priced from $600 – $1000 (same price range as the online companies) and we can have them in your home very quickly too.
At the end of the day, we truly believe in the power of a good night’s sleep and all that it can do for you personally, for your family and for your community and that is why we decided to show these on our floor.
So come on in, check out what we have to offer, compare our mattresses to other options available to you. And if after that is done and you still want to buy one of these internet mattresses, be our guest we have free WIFI in the store!
No one will hold a gun to your head to buy anything, in fact it’s just not our style as you can see from our Google+ page. And if that wasn’t enough you can read about 100+ handwritten testimonials stating much of the same.
Buy the online mattress, don’t buy it. At the end of the day we go to sleep just fine knowing we offer great sleep systems here at Gardner’s Mattress & More that truly transform our customer’s lives and deliver on the promise of a happy and pain free morning.
If that is what you are looking for, then we look forward to seeing you soon!