Mattress Brand Name Game

“I was just at XYZ Department Store and they had the “S-Brand” Ultimate Blue Phantom mattress, what do you have that is similar?” I get a similar question to this every single day either on the phone, chat, email, or in person. The simple answer is: I have no idea what you are talking about. The complicated answer, which I’ll explain here, is that nearly every retailer have different names for their mattresses making them nearly impossible to compare.

confusedThink of your traditional mattress companies like sandwich shops. Doesn’t matter if it is Sealy, Serta, Simmons, Restonic, Comfort Solutions, Gold Bond – whoever, they have a ginormous menu for us retailers. One of our mattress manufacturers has nearly 100 different futon and mattress “builds” that we can order, then mix in the fact that we can also modify what color and type of fabric they come in and things get exponentially insane quickly.

You could be in a shopping mall and 4 different stores may sell mattresses from the same company. The models might be completely different — or they could be exactly the same, just with different names and colors. It can get maddening for the consumer.

As a sleep consultant I ask, “What is it about the S-Brand Ultimate Blue Phantom mattress that you liked?”. Was it plush and conforming or was it firm and rigid? Was it coil springs, memory foam, latex or some combination? Is price your only concern, or are you open to letting me help find you a bed that is comfortable for you?

At the end of the day you need to not be overwhelmed with names and mysterious arbitrary marketing jargon like “coil count”. You want to find a mattress that is comfortable for your personal sleeping needs, fits your budget, and will meet a certain standard of longevity. That is the kind of thing we can help you with here at Gardner’s Mattress and More.

At Gardner’s we have some value priced mattresses that feel great – but, in 5-to-8 years you’ll probably be shopping again. We have some great mid-priced mattresses that will give you 10-15 years of comfort life and some premium mattresses that will give you 20+ years.

-Pete, Sleep Consultant @ Gardner’s Mattress & More

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